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I N T E G R I T Y

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H O N E S T Y

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T R U S T

Hear the Sounds of
We offer hearing technology that fits any lifestyle and budget without
sacrificing the quality you deserve.
Smart New Sound Chip Brings in the Talk, Screens Out The
Noise...

Complimentary Demonstrations
& Consultations:

March 13th-15th

Hearing correction has just been revolutionized
due to a tiny new device that can be programmed
to amplify only missing consonant sounds,
stimulating the high frequency hair cells and
ignoring the rest. The brain of this smart new
device is a microprocessor chip that analyzes and
clarifies sound according to its frequency. Using
a technology called Live Speech Mapping, the
specialist adjusts the high frequencies until fricative
sounds like F, S, Th, T, P, and K are restored, resulting
in improved sound clarity. The prescription is set
as you watch and listen. This new technology is
available exclusively at our location!

Or book an appointment online at

Chris Healey, HIS Edward Granger,
HIS Local Provider

www.whiteshearinglincoln.com

The ear drum is
connected to the first
of three tiny bones.
These bones are
hinged and each
causes the one next to
it to move.

Hearing Problem #2
The three tiny bones of your inner ear
conduct sound between your ear drum
and your cochlea. Otosclerosis is the
calcification of these bones, resulting in
conductive hearing loss. About 10% of
people have this type of loss.

This movement
vibrates against the
oval window in your
cochlea, sending
sound waves through
this snail shaped
organ.

Hearing Problem #3
The cochlea is a snail-shaped organ
containing thousands of living hair cells
called stereocilia. A condition known as
Sensorineural hearing loss (nerve
type hearing loss) occurs when any
of the hair cells become damaged.

Inside the cochlea are
thousands of microscopic hair cells called
Stereocilia, and these
hair cells sense the
motion of sound
waves.

About 90% of hearing loss is this type. A
new hearing computer has now been
released that is programmed specifically for
the frequencies of hair cells that are
damaged, resulting in improved speech
understanding.

Consonants
like S, T, K, and P,
are sensed
in the initial section of
the cochlea
(shown in red).
Medium speech tones
are picked up in the
mid section
(shown in yellow). The
low tones of speech
are picked up in the
last section (shown in
blue).

When the hair cells move,
they send an electrical
impulse through the Eighth
Nerve to your brain. Then
you hear sound!

Sound Waves Inside cochlea
Living Hair Cells Detect Sound Waves
Nerves Send Sound Signals To The Brain

itory
Audf the Cort
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(402) 261-2848

The eardrum is located at the end of your
ear canal. Your ear drum catches sound
waves, vibrates, and begins a chain
reaction. Your eardrum is connected to the
first of three bones. We will check to
ensure your eardrum is healthy.

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T

1405 N Cotner Blvd, #303
Lincoln, NE 68505

Sound Reaches Your
Eardrum, which
vibrates, starting a
chain reaction.

r ve

March 13-15!

The ear canal’s job is to funnel sound to
your ear drum. Sometimes the canal
becomes plugged with wax, which
mimics a hearing loss because it blocks
sound from reaching your eardrum. Use of
a cotton swab will pack wax even more. We
will check for impacted wax with a video
ear camera to see if this is a problem.

Ne

Special Event with
Hearing Expert Chris Healey

Hearing Problem #1
How your hearing
works: sound enters
your ear canal through
the air.

he

B ra

in

If You Could Unroll The Cochlea’s Tube
In a healthy cochlea, all hair cells are alive and standing
upright. As sound waves move through the fluid within
the cochlea, each hair cell fires and sends an electrical
impulse through the Eighth Nerve to the brain.
healthy

Hearing Problem #4
Tinnitus is the phantom
sensation of ringing in the
ears. It is the result of
damaged or misfiring
nerves between the
cochlea and the brain. A
specialist will identify the
tone of your tinnitus and
demo how the hearing
computer may reduce it.

Low Tones

Medium Tones
High Tones
i
sh
s
a
j
u
k
p
e
f th
m
o
g
r
Vowel Sounds
Fricative Sounds
damaged

Damaged hair cells don’t fire properly and some sounds
(fricatives and high tones) are not transmitted to the
brain. Hair cell damage is a natural part of aging. It can
be caused by moderate sounds over long periods, loud
sounds over short periods, or even by prescriptions.

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