Doritos and Mountain Dew
At first, hurried viewing, I didn’t think there was much to praise in this tribute to high-schoolers’ food choices. Peter Dinklage (Tyrion, in “Game of Thrones”) lip-syncs a Busta Rhymes rap for Doritos Blaze, yet another tortilla chip topped with spicy powder.
Then Morgan Freeman (God, in just about everything) lip-syncs Missy Elliott for Mtn Dew Ice, a new lemon-lime sugar-water from the company that can no longer be bothered to spell out “mountain.”
Watching celebs mouth lyrics didn’t seem that interesting or innovative. But on a second, closer look, this joint spot really gains pop — and crunch. The fire-and-ice theme is carried through to perfection, while still working as a subtle nod to “Game of Thrones,” derived from the book series “A Song of Ice and Fire.”
Another nod: The little, dragonesque breath of fire Dinklage emits as his song ends. The eternally dignified Freeman delivering a tune called “Get Ur Freak On” will never not be funny. And the cameos by Rhymes and Elliott add depth. Doritos ‘n’ Dew may not be the best thing to put in your body, but in the diet of Super Bowl advertising, this is pretty nourishing stuff.