A Beatrice lawnmower manufacturer is giving customers a novel way to show their school spirit.
Exmark is offering people who purchase one of its Radius or Lazer Z zero-turn riding mowers the chance to upgrade to a limited edition "collegiate comfort" seat that's emblazoned with the name and colors of their favorite college sports team.
Currently, Nebraska and 30 other schools are available, including nine other Big Ten schools. Despite Beatrice's proximity to Missouri and Kansas, none of those schools are yet available.
The promotion goes until May 31. For more information, go to: exmark.com/college.