1997: Tiger Woods

Golf superstar Tiger Woods smiles during a news conference Monday, May 19, 1997, in New York where is was announced he has signed a multi-year, multimillion-dollar deal under which he will be a spokesman for American Express Co. around the world. It is the third major endorsement contract for Woods who turned professional last year and recently won the prestigious Masters golf championship by a record margin. (AP Photo/Richard Drew)

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