Details for Beatrice_ADLAUNCHER

DIGITAL

TOGETHER, WE CAN
FIND BETTER.

AGENDA
 Beatrice Daily Sun & beatricedailysun.com
readership
 beatricedailysun.com Advertising Options
 Monster Partnership
 Monster Audience – National and Local
 Job Seeker Traffic
 Jobs Postings/Slots Model
 Reaching an on the go jobseeker
 Power Resume Search & TalentCRM Live Demo
 Questions

TRAFFIC

OUR READERSHIP

Beatrice Daily Sun Print
Daily Readership

9,400
Producing local, relevant news
and information Tuesday through
Saturday every week to captivate
readers and communities.
Our advertisers see results from
this engaged, vibrant audience.

Source: Based on average readers per household,, October circulation.

Penny Press
Weekly Readership

24,000
This Mid-Week Shopper is home
delivered, mail and rack distributed
weekly every Wednesday to
subscribers and non-subscribers with a
reach extending from Beatrice, Pawnee
City, Fairbury, Crete, Hickman, NE and
Marysville, KS.

Source: Based on average readers per household,, October circulation.

#1 Local News Website

The most visited website based in Beatrice and surrounding area.
Updated 24/7 with relevant
and reliable content
High-impact ad positions
that demand attention

363,677

Average page views per month

71,635

Average unique visitors per month

Source – Omniture October 2014

Go Mobile with beatricedailysun.com
m.beatricedailysun.com

Our traffic

Reach our massive mobile
audience on their phone or mobile
app, and reach them where they
are, all day long.

220,639

Make a “Big” impact and drive
immediate results

monthly page views

31,729

The combined reach of mobile and
app devices helps you reach a
large, on-the-go audience.

monthly unique visitors

IS YOUR WEBSITE
MOBILE COMPATIBLE?

Source – Omniture October 2014

Beatrice Daily Sun Social Media
Facebook Likes – 4,679
1,011 - Twitter Followers

Email Database – just under 2,000 subscribers

Source – Internal Stats October 2014

LOCAL

Reach LOCAL

Homestead Heritage Center, Beatrice, NE

beatricedailysun.com Advertising Options
Reach the passive and active jobseeker through premium placement
Be where Job seekers
begin their search.
Leaderboard

Benefit from great visibility and high traffic
premium position above the fold

Box ad

The high impact position with great visibility.
You will enjoy the benefits of dominant
presence and premium position above the fold.

Featured Employer

Full color logo with link back to your site or
job posting.

Top Jobs

Reach jobseekers before they start their search.

beatricedailysun.com Opportunities
Special Events & Career Fairs

Pencil with Wrap Ad – On beatricedailysun.com Jobs or home page

Beatricedailysun.com Opportunities
Special Events & Career Fairs

Interstitial Ad – On beatricedailysun.com or our mobile app.

beatricedailysun.com Opportunities
Special Events & Career Fairs

Float Bar – On beatricedailysun.com or mobile Home Page

TARGET

REACH JOBSEEKERS THROUGH
ADVANCED TARGETING
NETWORKS

Job Title Targeting
Job Title Targeting gives
advertisers the ability to
reach their audience based
on occupation or industry
throughout an ad network of
highly trafficked websites.
Some examples:
•Dentist/Doctor/Nurse
•Human Resources
•Information Technology & Computing
•Manufacturing
•Executive Director/Manager/Supervisor
•Pharmaceuticals
•Professional/Technical
•Engineer
•Accountant
•Administrative/Managerial
Many more!

Advanced Audience Targeting
Contextual Targeting:

Choose a list of keywords. Ads
are served alongside those
keywords or phrases as they are
being viewed by internet users.

Search Targeting:

Your ad can follow someone after
they search for specific “key
words”, based on your business or
industry, while they continue to
surf the internet.

Site Re-targeting:

Your ad can follow someone after
they leave your website, while they
continue to surf the internet.

Job Seekers,
employment
opportunities, retail
work, restaurant work,
Real estate agent jobs
Nursing jobs

Advanced Audience Targeting
Email Campaigns:

Utilize an expansive database that is
CONSTANTLY being developed and
maintained and have opted in to
receive information. You have the
capability to soar beyond just targeting
age and demographics. For example
target Nurses with Bachelors Degree.
.

Mobile Network:

Using thousands of apps and
mobile sites, the mobile network is
able to reach potential customers
within the targeted DMA’s.
Extremely accurate by GPS and
Wi-Fi targeting

Mobile Geo Fencing
Example: Truck Stops
Appears on thousands of apps and mobile sites:1 mile around truck stops in
targeted communities

•
•
•
•

Reach CDL Drivers where they stop.
CTR averages are higher than a standard web display campaign
Reach users at different touch points during the day without
desktop limitations
Highly accurate hyper local targeting

AUDIENCE

OUR PARTNERSHIP
WITH MONSTER.COM

145M

1

In case you haven’t
noticed, it’s competitive
out there.
It's becoming increasingly difficult to access
quality candidates, let alone assemble a talent
pool. You're only as efficient as your resources
allow you to be. And these days, the job is taking
longer than it should. If time is money, it's time
to find a smarter way to fill open positions.

IN THE US WORKFORCE

82M
4M

WILL LOOK FOR A JOB
THIS YEAR 2

AVAILABLE JOBS 3

HOW WILL YOU
FIND T H E
RIGHT HIRE?
4

ONLY 6%

OF RECRUITERS SAY THEY
HAVE THE RIGHT TOOLS
TO DO THEIR JOB

SINCE 2009, THERE HAS BEEN A

65% INCREASE
IN THE TIME IT TAKES TO FILL A JOB

Sources: 1) U.S. Department of Labor, Feb 2014; 2) U.S. Department of Labor, Feb 2014; 3) U.S.
Bureau of Labor Statistics, Job Openings and Labor Turnover Summary, February 2014; 4)
http://www.ere.net/wpcontent/uploads/2013/09/Recruiter-Infographic-Final-11.jpg; 5) U.S.
Labor Department Data, 2014

5

Attracting Local Candidates
This partnership brings
together a trusted local
media source with the
online recruitment
advertising market leader
providing employers with:
• Broader reach to both online and
offline job seekers in the market
• Single source solutions of print
and online recruitment
advertising

MONSTER INTERNAL DATA, 12-MONTH AVERAGE, JUNE 2013-MAY 2014

Monster is a Leader in
National Reach

SOURCE: (1) COMSCORE MEDIA METRIX, 12-MONTH AVERAGE, JUNE 2013-MAY 2014; (2) MONSTER
INTERNAL DATA, 12-MONTH AVERAGE, JUNE 2013-MAY 2014

Monster Fast Facts
• SINCE THE BEGINNING, Monster
has collected nearly 169 million
resumes in the U.S.1
•EVERY DAY, more than 26,000 new
resumes are added to our U.S.
database2
•EVERY DAY, more than 13.4 million
resumes are available to search in
our U.S. Resume Search Database1

SOURCE: (1) MONSTER INTERNAL DATA, 07/14/2014; (2) MONSTER INTERNAL DATA, 12-MONTH
AVERAGE, JULY 2013-JUNE 2014

Monster is a Leader in Local Reach
Measure

Beatrice is in the Lincoln DMA
Monthly Average

Job Views

Over 157,400

New Resumes Posted

Over 530

Total Resumes

Over 21,411 active

New Accounts

Over 450

Applies

Over 4,900

Monster has the seeker base to meet the recruitment demand among companies
of all sizes locally and nationally
Monster Snapshot Internal Data, November 2013-October 2014

Monster’s Audience

SOURCE: COMSCORE MEDIA METRIX, UNIQUE VISITORS, JUNE 2013 – MAY 2014

Peak Monster Activity Mon thru Wed

SOURCE: MONSTER INTERNAL DATA, JANUARY – JUNE 2014

Peak Monster Activity Between 10am-2pm
Most visitors to Monster (61%) visited between 8 AM and 6 PM
with peak hours between 10 AM and 2 PM

SOURCE: MONSTER INTERNAL DATA, JANUARY – JUNE 2014

Monster’s Audience

70%

SOURCE: COMSCORE MEDIA METRIX, UNIQUE VISITORS, JUNE 2013 – MAY 2014

Top Search Terms Used on Monster
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.

Part Time
Sales
Accounting
Customer Service
Healthcare
Construction
Administrative
Retail
Marketing
Manufacturing
Manager
Work From Home
Finance
Education
Human Resources
Warehouse
IT
Receptionist
Entry Level
Administrative Assistant
Maintenance
Nurse
Medical
Driver
Clerical

Source: Monster Internal Data, January – June 2014

26. Insurance
27. Security
28. Office
29. Legal
30. Management
31. Engineering
32. Real Estate
33. RN
34. Medical Assistant
35. Banking
36. Data Entry
37. Registered Nurse
38. Automotive
39. Transportation
40. Engineer
41. Teacher
42. Logistics
43. Business
44. LPN
45. Restaurant
46. Accountant
47. Part-Time
48. Project Manager
49. Java
50. Technology

51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.

Nursing
Full time
Telecommunications
Government
Assistant
Computer
HVAC
Director
Office Manager
Analyst
Entry Level, Internship
Truck Driver
Executive Assistant
Supervisor
Hospitality
Production
Purchasing
Supply Chain
Controller
Paralegal
Environmental
Accounts Payable
Administrative Skills
Secretary
Call Center

76. Advertising
77. Quality
78. Quality Assurance
79. Operations
80. Payroll
81. Technician
82. Dental Assistant
83. Science
84. Hospital
85. Dental
86. Attorney
87. Cashier
88. Mortgage
89. Electrical
90. Retail Management
91. Food
92. Communications
93. Graphic Design
94. Information Technology
95. Bilingual
96. Media
97. Safety
98. Electrician
99. Health Care
100.Medical Billing

Most Searched Healthcare Terms
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
SOURCE: MONSTER INTERNAL DATA, MOST RECENT JOB VIEW – JOB CATEGORY,
JAN - JUN 2014

Healthcare
Nurse
Medical Assistant
Part Time
Medical
LPN
Registered Nurse
RN
Nursing
Receptionist
CNA
Registered Nurse (RN)
Administrative
Social Work
Psychology
Registered-Nurse
Mental Health
LVN
Hospital
Health Care
Medical Billing
Office
Healthcare Administration
Customer Service
Pharmacist

Jobseekers are Mobile
Over

35%

of Monster traffic
occurs via
mobile devices
Are you mobile compatible?
Does your online application work from a
mobile device?

SOURCE: MONSTER INTERNAL DATA, Q2 2014

SOLUTIONS

TOGETHER, WE CAN
FIND BETTER.

Print to Web Sample

Reach the active seeker audience.
Job Ads
Showcase your company’s jobs and
employment brand to recruit qualified
candidates, on desktop and mobile.
•
•
•
•
•

Up to 1,000+ distribution sites
Robust candidate management tools
Up to 20 recommended resumes
Email distribution via newsletters and
agents to active candidates
Response tracking reports

SEARCHES ARE PERFORMED

94M
JOBS ARE VIEWED

Source: Monster Internal Data, Monster.com, monthly average Q1 2014

MORE THAN

194M

MORE THAN

MORE THAN

EVERY MONTH ON MONSTER.COM

798K

NEW RESUMES ARE ADDED
TO OUR U.S. DATABASE

Adapt to quickly change hiring goals.
Monster Slots
Rotate job ads to suit your needs with this
cost-effective hiring solution to maximize
your recruitment budget.
• Unlimited rotation of jobs as needed
• Flexible duration subscription
• Up to 1,000+ distribution sites

SEARCHES ARE PERFORMED

94M
JOBS ARE VIEWED

Source: Monster Internal Data, Monster.com, monthly average Q1 2014

MORE THAN

194M

MORE THAN

MORE THAN

EVERY MONTH ON MONSTER.COM

798K

NEW RESUMES ARE ADDED
TO OUR U.S. DATABASE

Enhanced Job Templates
Uses the graphics from your corporate site and applies to standard posting

Reach a diverse seeker audience.
Diversity Network
Reach top diversity candidates and
position your organization as a company
of choice.
•
•
•

ACCESS TO

•
•

Largest dedicated diversity network
Help to meet EEO/AA/OFCCP compliance
objectives
Showcase your company as a diversity
employer
Target and engage millions of diverse seekers
Target by location, industry and more

29.6M
DIVERSE VISITORS

Source: US comScore, Q1 2014

Extend your reach with Military.com

•
•
•
•

Build awareness via the largest online
military destination
Drive veteran candidates to your job ads
Become an employer of choice for
veterans
Increase ROI via measurable programs
including job ads, desktop and mobile
advertising, custom media sponsorships
and more

Source: Monster/Military.com Internal Data, March 2014

MORE THAN

Military.com - A hiring solution that
provides direct access to a talent mix
of veterans, transitioning service
members and military spouses.

10M
ACTIVE DUTY VETERANS
AND SPOUSES

Reach College-aged Jobseekers
Fastweb®
A targeted way to reach the best
and brightest students and recent
grads looking for employment.

•

•
•
•

Reaches one of the largest
education-focused audiences of 1524 year-olds
Increases brand visibility and
obtains qualified candidate leads
Targets audiences by age, school
year, geography, major and more
Mobile-optimized
PAGE VIEWS

Source: Monster/Fastweb.com Internal Data, March 2014

FASTWEB STATS:

12.5M 1.5M 1 IN 3
SCHOLARSHIPS IN
DATABASE

COLLEGE-BOUND
STUDENTS USE FASTWEB

Find seekers where they live online.
Career Ad Network
Extend the reach of your company’s jobs
and employment brand to recruit qualified
candidates.
•
•
•

MORE THAN

•

Serves over 1.9 billion job ad
impressions each month2
Syndication to thousands of sites1
Reaches over 51million unique
visitors1
Jobs with Career Ad Network have
experienced over 66% more job
views and over 75% in candidates
who express interest3

51M

ACTIVE AND PASSIVE
JOB CANDIDATES

Source: 1) Monster CAN Ad Server Data: U.S., Aggregate Monthly average, ad service, Q2 2014; 2) comScore Media Metrix, Ad
Network Category, Average UV’s, Q2 2014; 3) Monster Internal Data, Average U.S. CAN job view and applies, Q2 2014; 4)
Monster adds and views network partners on a monthly basis

Promote your brand to the seeker audience.
Monster Audience Sponsorship
Target specific audiences with advertisements
that showcase your employment brand and
career 0pportunities.
•
•
•
•

Provides high visibility on Monster
Targets seeker audience by location, key
search terms and audience segments
“Own” the audience segment purchased
for the duration of the campaign
Improves metrics and performance by
connecting
the right jobs with the right audience at
the right time

SOCIAL

BE IN FRONT

Become A Social Recruiter
Monster Twitter Cards
Move beyond the limitations of the average
job tweet by extending the reach of your
Monster Job Ads with an automatic push to
your Twitter followers, you can propel social
hiring and branding initiatives.
•
•
•

Activates social job distribution and engagement
Accesses active and passive seekers with retweets,
hashtags, and shares
Provides the ability to track engagement
TWITTER STATS:

225M 500M
Monthly active users

Sources: https://about.twitter.com/company

Tweets sent per day

Email qualified candidates
Talent CRM
Make direct connections
with promising talent in realtime and at scale.
•Features 6Sense® semantic search
technology
•Campaigns are creating using Monster’s
expansive talent database choosing from
resumes updated today to 12 months ago
•Message talent with fully-customized
campaigns
•Real-time campaign analytics

Uncover in-demand technical talent.
TalentBin® by Monster
We created one of the largest talent databases
focused on technical skills to help you discover
passive job seekers. And by tapping into social
profiles gathered from the open web, TalentBin
provides you with a 360º view of your candidate
and multiple messaging capabilities.
•
•
•

Recruit hard-to-find technical talent
Reach tech professionals with valid contact
info
Maximize efficiencies with tools like:
–
–
–
–

Integrated emailing
Mail merge email templates
Mass email
Email open and click tracking

100M+

Tech Skills-Focused Social Profiles

Source: Monster Internal Data 2014

Overcome talent
acquisition barriers.
Talent Fusion™ by Monster
An extension of your team, Talent Fusion
delivers the right recruiting and sourcing
solutions to fulfill your company’s growing
needs.
•

Features 6Sense® semantic search
technology

•

Complete sourcing strategy

•

Pre-screened, highly-relevant
candidates

•

Detailed campaign analysis

Preserve the value and strength of your
recruitment brand.
Monster Career Sites & Applications
Bolster your recruitment brand with
fully customizable career sites and
applications for candidates,
employees and recruiters.
Features include:
•
•
•
•

Candidate career site hosting
Employee referral sites
Powerful job matching
application
Internal career development
sites

Tracking, managing, onboarding talent.
Monster Talent Management
Suite of pre-hire and post-hire talent
management tools and services that reduce
integration costs, avoid data dead-ends, and
provide end users with one unified experience.
•
•
•
•
•

HR process automation
Real-time data updates
Scalable and customizable
Robust reporting capabilities
Mobile-friendly interface

SEARCH

BE PROACTIVE

Proactively look for candidates
Monster’s Power Resume Database lets
you pinpoint the right talent with award
winning 6Sense® semantic
search technology.
•

•
•

Provides unrivaled candidate matches
– Understands concepts and context
– Bases matches on actual, relevant
experience,
skills, education and more
– Automatically sorts, scores, and ranks
Provides at-a-glance candidate comparisons
Seamlessly integrates with Monster’s
candidate management tools

DEMO

TOGETHER, WE CAN
FIND BETTER.

We appreciate your
time.
Thank you,
Beatrice Daily Sun & Monster

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