A Beatrice bakery will be featured Sunday morning on the show Pure Nebraska.
The Beatrice Bakery Company will included in the show, which airs on Channel 10/11 at 7:30 a.m.
Beatrice Bakery President Greg Leech said the promotion will give viewers an inside look at the business, while continuing to spread the word of its products.
“The name recognition really does a lot,” Leech said. “We hope to bring more people to Beatrice, so we think it helps Beatrice as much as us."
Pure Nebraska will showcase the company’s process of making its famed fruit cakes, as well as inform the public about Beatrice Bakery’s other products.
The show isn’t the first television exposure for Beatrice Bakery.
The company has been featured on Food Network’s Unwrapped and ABC’s The View. While national exposure has proved beneficial to the company’s booming online sales, Leech said the local program is expected to continue in-person visits to the store at 201 S. Fifth St.
“We had such a big response the last several years from being on Unwrapped, so this should put us on the map little more,” Leech said. “We get an awful lot of people who buy cakes from us directly. In-store purchases are probably three or four times what they used to be”
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