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It might be a little smaller than it once was, but Salon Nuvo packs a whole lot of service into their new downtown location.

Located at 118 S. Fifth St. in Beatrice, Salon Nuvo still offers all the services they offered at their old location on Court Street, it’s just a little bit cozier.

Technically they’ve been open in their new location since Dec. 1, but now their remodel is almost complete and the Beatrice Chamber of Commerce will be on hand for a ribbon cutting on Friday afternoon.

“The salon moved toward the front so that we can debut the salon a little bit more,” said owner Rachelle Grof. “We still have all the tanning and the tanning is one of the main focuses, but it's just nice to have a salon up front. We can attend to our clients a little better. And it's nice to be downtown.”

Grof was a stylist at Salon Nuvo for about a year and a half before she purchased the business last November. The old location was about 3,500 square feet and the new place is about 1,400, but that doesn’t mean they can’t do everything they’d been doing at the former location.

Grof said that she’s considering adding an aesthetician and massage therapist at some point in the future, but for now they’re sticking to what they do best.

“We have eight tanning beds,” she said. “We also do body waxing and spray tanning and of course pedicures and manicures, hair colors, makeup.”

“Pretty much all things beauty,” added stylist Sierra Carrington.

They managed to fit eight tanning beds into private rooms at the salon, though one had to have the room built around it, Grof said.

Tanners with a subscription have 24 hour access to the tanning beds at Salon Nuvo, Grof said. They enter a pin in the door, a pin to sign in and everything is fingerprinted, so they can let themselves in at any time, she said.

While most of their business is women, about a quarter of their clientele is men, Grof said. They offer men’s haircuts as well as beard trims.

That’s kind of the good thing about being in the haircutting business, Grof said. While skin care and tanning are great, having a nice haircut is essential.

“Recession can't even touch that,” Grof said. “It's kind of like dog food. Everybody's going to feed their pet and almost every person needs to do their hair.”

Salon Nuvo is open from 10 a.m. until 7 p.m. Monday through Thursday, 10 a.m. to 6 p.m. on Fridays and on Saturdays from 10 a.m. until 2 p.m.

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