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Working on the cutting edge
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Working on the cutting edge

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Lawnmower manufacturer Worldlawn is expecting 2016 to be a very good year.

“Just kicking off the busy season right now, business is going real good,” said National Sales Manager Nathan Antons. “We’re expecting some substantial growth this year, implementing new distribution networks throughout the country and worldwide.”

Canada, Australia, Ireland and Italy are some of the countries where Worldlawn is preparing to expand distribution. The European market especially represents potential for growth, Antons said.

Since acquiring Encore Manufacturing in 2011, Worldlawn has continued to produce the Encore lines of mowers alongside its own reptilian-themed brands like the “Diamondback” or “King Cobra.” The manufacturing facility at the north end of Beatrice’s industrial park is where all the mowers are assembled and prepared for shipping.

Multiple sections of warehouse are filled to the rafters with rows of plastic-wrapped mower units in wooden crate frames, waiting to be shipped across the country and the world. Antons said at any one time there are probably 1,000 mower units waiting for distribution.

Expanding that level of production will probably involve adding to Worldlawn’s nearly 30-strong workforce. If business goes as well as the manufacturer hopes, that could happen fairly quickly, Antons said.

Most of Worldlawn’s employees are local. Antons said he thinks the company will continue “becoming a known presence in the southeast Nebraska area as a quality employer and recognized manufacturer.”

He said another aspect of Worldlawn’s expansion is a constant push for introducing new products and cutting edge technology, such as new digital control panels installed on a recent line of Diamondback mowers. Only three manufacturers have introduced the technology to mowers, Antons said.

Worldlawn President Hardy Shao said the company emphasizes research and development. “We have around 26 employees (including) five engineers,” who focus on developing new products, he elaborated. “You can see the percentage of the engineering staff … is pretty high.”

Shao came to Beatrice after working in Los Angeles, Calif., for 17 years. He said the community has been a good place for Worldlawn.

“The business environment is good,” he explained. “The city, the state and Gage County … come here and ask us questions to see whether they can help us. … If we need any help, we call them.”

Shao previously stated that Nebraska is an ideal location for the company partly because of its central location within the U.S.

He said the company looks forward to expanding in the near future, and although that includes more international business, the main area of growth will continue to be the U.S. market.


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